Saturday 9 April 2011

Procter & Gamble has sold its Pringles crisp brand to Diamond Foods for $2.35bn


Diamond Foods, the US food manufacturer, also owns the Kettle chips brand, Diamond of California and Emerald nuts brands and microwave popcorn brand Pop Secret.
The acquisition will triple Diamond’s existing business and create a snack-food company with revenue of approximately $2.4bn and estimated earnings of $410m, according to the companies

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