Retail giant Amazon is preparing to launch its own app store on the Android platform on Tuesday, March 22.
Amazon’s Android app store will be a curated market, meaning Amazon reviewers will determine which apps are allowed inside, similar to Apple’s iTunes App Store.
Customers will be able to purchase apps through the Amazon.com website or directly through a native Amazon app on their Android devices.
For apps that have links to purchase and download other apps, those links must go through the Amazon market.
An Amazon app store is possible on Android because, unlike Apple, Google allows third parties to set up their own software shops on the Android platform. Some critics point out that an Amazon app store in addition to an official Android app market may create confusion on the platform.
However, it’s worth noting that Amazon payment systems are deployed in more countries than Google Checkout, so an Amazon app store may pose serious competition to the Android Marketplace, and possibly even iTunes.
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