Coca-Cola India announced the launch of Minute Maid 100%, a range of pure fruit juices, at Food Forum 2011 in Mumbai.
The Minute Maid brand is present via Minute Maid Pulpy Orange and Minute Maid Nimbu Fresh.
But the 100% range will have no preservatives or added colour and will be available in three flavours — apple, grape and orange.
The brand will sport the tagline Life ka Ras.
Pure juice brands in India include Real (Dabur), Tropicana (PepsiCo) and Saint (Parle Agro).
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